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Texas Chicken Restaurants open in UK
Texas Chicken is the international brand of Atlanta-based Church’s Chicken® and plans to open 36 restaurants by the end of March and 50 before the year’s end.
The restaurant chain plans to cater for the multicultural and diverse population in the UK, including British Asians, by offering Halal chicken on their menu.
Through its franchisees, the Texas Chicken brand will become the second largest Quick Service Restaurant (QSR) chicken concept in the UK and aims to provide customers with a much needed and welcome alternative to KFC.
The chain’s first restaurants will open in East London and Birmingham on 9 February 2008.
The majority of the 50 locations that the brand will open this year are existing Dixy Fried Chicken restaurants, whose franchisees are converting to Texas Chicken. Each franchisee will operate single or multiple restaurant locations.
“Currently in the UK, there are no strong players to compete with KFC,” said Harsha V. Agadi, CEO of Church’s Chicken.
“We are entering this market to grow aggressively and provide an alternative to KFC with home-style, freshly prepared fried chicken with a unique crunch and signature side items. We feel confident that customers will try and love the taste and flavour of our chicken.”
Mohammed Zarif is the franchisee for Texas Chicken in Walthamstow, which is one of the first restaurants to open in the UK.
He commented: “I’m very proud of my decision to get involved with a family-oriented brand that has a passion to serve the best fried chicken. I feel confident that I will not just keep my current customers but also expand my customer base by offering very high quality standards of product, cleanliness and service. With the addition of Halal Chicken, I am able to offer something completely different to KFC.”
Texas Chicken will have to go a long way to match the dominance of KFC which currently has 722 restaurants in the UK.
i have to say the joint in walthamstow isnt something to laught out loud about, i had high expectaions, in US this is a strong brand. i much prefer chicken cpottage especially the ilford branch they got a veyr very big menu.
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